California Home Sales Decline, Prices Hit Record in Early-Q2

California home sales ↓ 3.4% in April, marking the second consecutive monthly decline. Existing single-family sales totaled ~268K annually, the lowest in three months and below 300K for 31 months.
How to Sell Your California Home: Laws, Pricing, Tips

California’s Real Estate market varies widely by region, requiring tailored strategies to attract the right local buyers. Setting a strategic listing price based on comps and trends attracts more buyers and avoids costly markdowns.
What California Can Learn From Texas to Solve Housing Crisis

California renters and homeowners face skyrocketing costs, with 40% of homeowners spending over 30% on housing. Why does Texas thrive while California’s prices soar? Austin’s secret is simple: build more homes.
2025 Down Payments Are Double California Salaries!

The median home price in California is $909,400 in 2025. A 20% down payment on a median-priced home exceeds $180,000, double the average salary.
These five moves can optimize your mortgage business
To thrive in the competitive mortgage industry, focus on optimizing five key areas: value proposition, lead generation, economics, technology, and community. Develop a distinctive value proposition, diversify lead sources with technology and partnerships, understand and control business economics, leverage scalable tech tools to enhance efficiency without losing personal touch, and build a supportive, growth-oriented professional […]
Local Experts Share Top 5 Tips To Navigate The Mortgage Process For First-Time Homebuyers
To improve mortgage approval chances, prospective homebuyers should strengthen credit scores, build a substantial down payment including closing costs, and obtain pre-approval before house hunting. Exploring various loan programs like FHA, VA, and USDA helps find the best fit. Maintaining financial stability by avoiding major purchases or credit changes during the process is crucial. Assembling […]
California’s Home Values and Mortgage Balances Over 5 Years

Avg home value in 2025: ~$800K Change: ↑ 40% from ~$564K in 2020 Avg mortgage balance in 2025: ~$450K Change: ↑ 21% from ~$372K in 2020 US national 5-yr growth: • Home value: ↑ 40% • Mortgage balance: ↑ 24%
What’s the Wait Time for First-Time Buyers in California?

A new study has ranked U.S. states based on the difficulty first-time homebuyers face when trying to enter the housing market. Massachusetts ranks #7 overall (tied), making it one of the seventh hardest states for first-time buyers to afford a home. The median home value in Massachusetts is $535K, with a typical down payment of […]
Happy Father’s Day

Approximately 2.5 billion Father's Day cards are sent each year. Neckties have become a popular traditional gift for Father's Day. "World's Greatest Dad" is a popular Father's Day phrase. Breakfast in bed is a common Father's Day treat. Wishing a fantastic Father's Day to all the dads who strive to be the best versions of […]
Happy Flag Day

Flag Day is the American flag's birthday party every June 14th! Flag Day was proclaimed in 1916 but officially recognized in 1949. Talk about a late celebration! Betsy Ross, a seamstress, sewed the first flag. Imagine if designers today made flag-inspired outfits!